When choosing a location for a photoshoot, (whether that be portrait, product or lifestyle) there will always be tons of complexities that go into the choice. When it comes to choosing a location for a fashion shoot, it gets a whole lot harder. Read on to check out our diverse range of locations that are ideal for fashion shoots.

In contrast to the actual meaning of the word, modern or modernist design has its feet firmly planted in the evolution of the 20th century. Taking inspiration from movements of the time, modern design is a fuss free design style that works on clean lines, a minimal aesthetic and function before form. Within this article we are going to take you on a journey through the history of this iconic design style, the influences upon it and the core components that it comprises of today.

With the easing of restrictions coinciding with the return of hotter days, what better time to get back out and shoot in some of our more summery locations. With shoot locations ranging from large manor houses, equipped with vast gardens, to glass cubes, situated in the heart of London. Whatever the brief is, we are sure to have it covered over the next few months, with a selection of summer essentials!

In episode six of our series ‘Ask the Location Owner’ we chat with Nikki over video call to learn all about her home ‘Tierney’.

In episode four of our series ‘Ask the Location Owner’ we catch up with Amy over video call to learn all about her home.

It’s no secret that 2020 has thrown the rule book out the window on almost every aspect of life and society. And, while we haven’t seen a complete upheaval of ideas in the world of interior design, there has been a shift in focus. So check out this weeks interior design trend that we put into the spotlight, Industrial Design.

Registering your property with a Location Agency can be an incredibly thrilling, exciting and rewarding process, mentally as well as financially. However, before you get into the rigmarole you should go in with your eyes open knowing exactly what to expect, which should help to make the whole process as seamless as possible. It’s also important to bear in mind that 1st Option have incredibly high standards when it comes to arranging shoots for clients, so before deciding whether or not to register check out our top tips to ensure you’ll be able to keep these standards with us.

Every year (up ‘till now) millions of tourists flock to the United Kingdom to enjoy London and its rich cultural heritage and history. Part of this attraction revolves around the eye-catching buildings that can be found around the city and in essence make up a large part of London’s cultural landscape. Check out our brief guide to the architectural styles that have made London so famous around the world.

In episode two of our series ‘Ask the Location Owner’ we catch up with Nicola and Greg from our location Wavertree.
*This video was filmed before the UK lockdown on the 23rd March*

If you’re looking for the best studios in London for your shoots, call 1st Option!

George Clooney’s been looking a bit beaten-up at our shoot location Clapham Common while shooting the latest Nespresso ad…

Helen Mirren shoots for L’Oreal at Clapham Common

Will Youngs shoots his latest video at our fab location Line House

To many, coastal design encompasses blue and white everything – with seashells, glass bottles and anchors galore. If this is you, we can totally relate. Based on the name, it makes sense that coastal design incorporates these elements, however these elements are actually more typical of nautical décor. Coastal is decidedly less kitschy than nautical design. In its simplest definition, coastal design is beachy. Soft tones, a clean aesthetic and tons of natural light prevail, read on as we dig a little deeper into coastal design and its core principles.

At the start of the month, as always, we like to give you the opportunity to glean your eyes over some of our latest and greatest properties turned shoot locations last month. Throughout May, the influx of breathtaking residential properties has been received like never before. With properties ranging from sublime Victorian villas, to substantial new builds with acres of land, there is a shoot location to fit any brief.

Though originating in the North East region of the United States, New England design has infiltrated the UK’s design scene, becoming an interior staple for many years now. Read on to see how how this style can be implemented into your home today!

In the 20th Century, Art Deco was one of the most exciting, ground-breaking and influential design styles the world had ever seen and as so, still has a huge influence on interior design in the 21st century. As a design style, Art Deco is elegant, opulent, functional and modern and although it was actually first …

With 2020 finally behind us, I don’t think anyone is looking back with particularly fond memories. With the ushering of a new year, however, we do say goodbye to what went before and with that comes new trends to look forward to in the coming year. While 2020 said hello to biophilic design, maximalism and …

Although traditional locations can and do often fit the shoot brief perfectly, there is sometimes a place and time for something a little more unusual. Fortunately, working in London, one of the most diverse creative hubs in the world, we are lucky enough to be able to represent some of the most interesting and quirky locations the capital has to offer. So sit back and check out our top 5 unique spaces.

With the gentrification of nearly every corner of London, and despite many people saying that it has stomped out vast amounts of culture, it has opened the door for sways of people to move further out from the city centre. With East London the first place to get gentrified, by now it has gone full …

Here at 1st Option we have never been short of unique and striking properties, ranging from the most incredible family homes to styled studios all the way to renovated gin distilleries. Since lockdown we may have had to put things on hold as shooting was not possible to continue, however, since the easing of lockdown …

As winter’s ever harsh grasp slowly untangles itself for another year, a duly welcome spring rears its head and we say hello to longer days, shed loads of sunshine and in due course, the luscious greenery that we have oh so come to associate with spring. With warmer days ahead, it will very soon be …

Introducing Coin, a great warehouse conversion office space overlooking the City

1st Option were happy to help with the main locations for the fantastic new Ab Fab movie!

L’Oreal have just shot a fab new video at our shoot location Clapham Common

Not on the High Street shoot their latest video at our location exclusive Vallance House

Following our last article exploring the best ways to maximise a small space, we are now delivering our top design ideas to utilise larger spaces. While larger spaces have many advantages, including space for more furniture and entertaining, they come with their own set of challenges and issues. So how to make the most of a large space? Read on to get your design cues for large rooms of all shapes and sizes and you’ll be a master designer in no time.

Whether it’s lunch, landscapes or locations, the question everyone is constantly asking – is it Instagrammable? Instagram has long developed from the vocational app that people used to connect with their friends, through the medium of picture. Today we see over 1 billion people using the app monthly, so we decided to help you achieve your personal and business goals with our most Instagrammable locations.

You may have come across the term ‘shoot location’ before; perhaps seeing it written, or used in conversation, without being sure what it really means. Well, we are here to explain what it is, and more importantly, what separates the good from the bad!

Following on from the impressive end to 2020, the start of this year has been no different when it comes to taking on new properties. We have been incredibly lucky over this past month taking on some incredible new residential properties, bringing a fan favourite back to your screens and seeing the takeover and revamp …

Following on from November, in the same vein as the rest of this eventful year we have been privileged enough to take on another wealth of remarkable shoot locations. This month we have registered locations ranging from large, studio spaces and striking family homes to grand manor houses and unique penthouse apartments.

With summer slowly leaving us for yet another year, the last couple of weeks of sunshine have left us dreaming of a few more weeks of sun before the long winter inevitably takes hold. Because of this, it got us looking back at our properties that feature swimming pools, hoping for one last day to be able to use them. So while its still relatively hot lets check out our top 5

When you think of London, what springs to mind? Big Ben & the Houses of Parliament? The East End and Pie and Mash? At the end of the day, however many things may come to your mind, one thing that should never be missed off your list is London’s iconic skyline. One of the most …

As we enter the ninth week of lockdown there is a slightly different feeling in the air of London. Whether that be from the reduced amount of pollution in the air or more likely, the easing of lockdown and the impending return to life as we know it, there is definitely something on the horizon …

Discover 1st Options beachfront locations, now we just need the warmer weather!

Many of the location owners that we represent have been lucky enough to experience the thrill of seeing their own home on the big (or small) screen over the years. Most recently, our beautiful property ‘Crystal’ was hired to feature in one of the most popular ITV dramas of the moment, Marcella.

be sure to check out the fab crime drama Marcella, shot at our shoot location The Grove

Featuring the Isme Christmas TV Ad at our lovely shoot location Hampton Lodge

We always look forward to the QVC Christmas vid, and this one’s another cracker!

As we entered the halfway point of the year, June certainly did not disappoint – we saw 6ixteen return in a new format (now located in the Kent countryside) and we also took on four new residential properties, all offering a completely different aesthetic. Read on to get the full lowdown on our top five new locations for June.

As we pass through the first quarter of the year and ease our way back into normal life, business is also starting to resemble the distant memory of what it looked like, fifteen months ago. As restrictions have eased, we have been lucky enough to take on an incredible array of new locations. This month, we took on properties ranging from quirky little flats, to architect-designed family homes, and all-purpose studios, to eye-catching new builds.

Another month has gone by, and again, what a month it has been for taking on new locations. As we approach the end of March, it is fair to say it has been another stellar month. We have been lucky enough to take on a whole host of impressive locations, ranging from exquisite residential properties, to quirky bars and charming family homes, to a garden you’ll never forget. Check them out here.

In episode five of our series ‘Ask the Location Owner’ we chat with Claudia over video call to learn all about her home ‘Burlotti’

If we look at interior design as a concept that begins with human experience, taking into consideration the emotional, physical and mental needs of people, then it is a human-centred reflection of how we live today. Since today we are taking new approaches to the promotion of health, welfare and sustainable living it is intuitive to see and understand why biophilia has become such an influential and popular trend in interior design.

With the latest announcement, from our Prime Minister Boris Johnson, stating that any gathering of more than 6 people will be reprimanded and is illegal by law, it’s going to remain difficult for us to do our favourite activities and pastimes for the foreseeable future. One such activity that millions of people used to do on a regular basis across the world was visit the cinema with friends to see the latest blockbuster. So with all that in mind, we thought we’d take a look at some of the most incredible and lavish home cinemas that we currently have on our books.

Styled, lifestyle led studios or empty, blank canvas studios? Which style should you choose for your next shoot? While they both have their pros and cons, the key is to know what you’re looking to achieve in your final shots.

Ten days have now passed since our Prime Minister, Boris Johnson, announced that there would be certain measures taken by the Government and Police Forces to ease aspects of this nationwide lockdown that has gripped us for the past nine weeks.  People are now allowed to come into contact with other individuals, as long as …

Run down spaces turned into awesome shoot locations. Here’s our guide to some of the best available rundown shoot locations

Our latest location ‘Skyfield’ is simply beautiful. The James bond inspired ‘Edwardian-Deco’ period country manor is one of the most beautiful locations in Hertfordshire…

2015, the year that was…

Henry Holland takes time out at our location Deerhurst Road to share his thoughts on the fashion industry

We met with Mark Dolan to talk about his amazing property Honeycomb, what his experiences were designing it, any positives and negatives from the experience and his favourite features within the home.

Minimalistic interior design incorporates clean lines, reduced clutter, monochromatic colour tones and simplicity at its heart – the idea behind minimalist design is ‘less is more’. While there are benefits and challenges to achieving this look, when designing a minimalist space, stick to a few key fundamentals.

What is interior design for you? Staying on-trend? Being ahead of the trends? Or celebrating your individuality, creativity and personality? Whatever it means to you, one thing that’s for sure is that thanks to the diverse range of styles that have been brought to our shores over the years, the UK has been left with an eclectic mix of styles, making it one of the most prominent style hubs across the globe. Check out our brief guide into the most popular trends across the UK right now.

Shabby chic, also known as vintage or country chic, is one of the more interesting design styles around grabbing your eye through its use of mixing a lived in worn look with elegance, charm and beauty. It may seem like a bit of a juxtaposition, fusing elegant and beautiful with worn in and stripped back, however, this is exactly why it does work. Check out an in depth view here

Over the past few months we have been lucky enough to take on some of the most gorgeous and eye-catching properties we’ve seen this year. With an array of new locations ranging from vineyards to hotels, November has seen some truly remarkable locations enter our books. Read on to see five of our favourites.

Interior photography is a complicated subject that does, if done well, require a variety of skills. When trying to show off the relevant features that set apart your property from the next, like room size, period features and the amount of natural light it possesses, merely using a smartphone camera is probably not going to …

Edwardian Architecture (1901- 1918) Following the flamboyance of the Victorian era, saw the emergence of a new era and architectural style, Edwardian. Characterised by a period of revivalism, the Edwardian era was heavily influenced by the Medieval, Baroque and Georgian movements of the past, taking inspiration from all, creating properties with a mishmash of styles …

For the last two months life has ground to a halt, shops have closed, businesses have shut their doors and staff have been made to work from home. Everyone has had to adjust to a new way of life, doing their bit by staying at home to protect the NHS and save lives.  Because of …

Then you need to book a flight and visit these jaw-dropping film locations ASAP.

Take a peek behind the scenes at Lordship Park with Keira Knightley shooting for Harper’s Bazaar

Jose has been shooting the latest BT Sport ad…

If you have a moment have a look at the new Mango ad featuring Kate Moss which was shot at the fabulous location Oriel