Gone are the days when millennial grey reigned supreme – earthy tones have taken over, bringing warmth, depth and a sense of calm to homes.

This palette of brown, beige, olive, terracotta and clay is dominating interiors in 2025 – and we’re seeing the same shift reflected in the shoot locations brands are choosing.

Why are earthy tones trending?

The move toward warmer, natural shades reflects a broader shift toward nature, texture, and tactility. Moving away from minimalist white walls, concrete floors, and sharp edges, earthy tones offer a softer, more inviting alternative that evokes warmth and comfort.

What does this look like in a shoot location? 

Textured plaster walls

Organic, tactile fabrics

Soft sun-warmed hues

Natural wooden flooring and raw finishes

Our locations that fit this brief

Pembroke, E17

Pembroke is a charming Victorian family home in Walthamstow Village, featuring an open-plan kitchen that leads to a 1000-sqm landscaped garden.

Buddy, N7

Buddy is a four-storey Victorian family home in North London. Designed for modern living, period features meet contemporary flair in this shoot location.

Casa, E10

Based in East London, Casa is a one-of-a-kind shoot location, a Victorian home seamlessly extended with Mediterranean influences featuring a soft, warm palette and light wooden accents.

Stow, Gloucestershire

A charming, rustic home in The Cotswolds, filled with character. Decorated in a muted palette with period features throughout, including sash windows, working fireplaces and wooden flooring.

Baltic, E17

An Edwardian semi-detached property in East London, Baltic cleverly blends period charm with contemporary design. Creative, light-filled warm interiors, exposed beams, oak cabinetry and a landscaped garden create a calm, versatile setting.

Earthy tones aren’t just a passing trend – they reflect a broader shift in how people want their homes to feel: warm, grounded and connected to nature. From rustic, modern farmhouse kitchens to living rooms washed in soft olive, these hues bring harmony and depth to any space.